About Us
A Legacy of Love, Culture, and Heritage
Our family’s journey into the world of Egyptian tourism began in 1982, when we established our business in Luxor,inviting travellers to explore the magic and history of Egypt.
In the 1990s, my mother, a British adventurer, visited Luxor to experience the thrill of horse riding. It was here, amidst the breathtaking landscapes, that she fell in love not only with my father but also with the enchanting atmosphere of Egypt. Four years later, I, Sherif, was born, proudly half-Egyptian and half-English, representing the rich blend of both cultures.
The true equestrian legacy in our family started with my Uncle Bakry, who was well known throughout Upper Egypt for his horse dancing celebrations – an incredibly old Egyptian tradition. He opened his stables first, and shortly after, my father (Mohamed) followed, establishing his own stables.
Though they ran separate businesses, both brothers supported each other, ensuring guests enjoyed an unparalleled experience. My uncle’s stables were renowned for their high standards, and his horse dancing celebrations became a beloved spectacle across the region.
When my uncle passed away in 2009, it deeply impacted my father, who turned more of his focus toward his work as a lawyer. As a result, the quality of his stables began to decline. However, my cousins, Uncle Bakry’s children, took over the management of their father’s stables, preserving his memory and continuing the family’s legacy.
Before
In June 2024, my cousins and I came together with a shared vision: to restore my father’s stables and elevate the experiences we offer.
This new chapter began with Omar and Adham, who helped lay the foundation for what would become a renewed legacy.
Now under British ownership, my goal is to blend Egypt’s vibrant traditions with the high standards of care and luxury our guests deserve.
After
Together, we’ve revitalized the stables and continue to build something meaningful, where every detail is crafted to ensure our trips are not just adventures but immersive cultural experiences.
From riding through the vast desert dunes and exploring Egypt’s historical treasures along the Nile, to experiencing the breathtaking shores of the Red Sea, we invite you to be part of our story.
Our legacy is built on love, heritage, and a dedication to creating extraordinary, high-quality journeys that reveal the best of Egypt’s landscapes and culture.
The Team
Our Mission
At the heart of our family business lies a mission to share the rich tapestry of Egypt’s culture and heritage through exceptional horseback riding and culturally immersive journeys and experiences.
We strive to create immersive journeys that connect our guests with the stunning landscapes, historical treasures, and vibrant traditions of Egypt. By blending adventure with luxury, we aim to provide not just a trip, but a meaningful exploration of our beloved homeland.
Our Vision
We envision a world where travelers from all walks of life can discover the beauty and magic of Egypt through authentic experiences.
Our goal is to become a leading name in equestrian & cultural tourism, known for our commitment to quality, cultural immersion, and sustainability.
We aspire to honor our family legacy by fostering deep connections between our guests and the captivating stories of Egypt, ensuring that every journey leaves a lasting impact.
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